Design at least (that means several) one "enclosure" logo for each of the following scenarios. The main objective for these logos is to work with a limited color palette. All logos will use a monochromatic color scheme. What is that?
You may use these tones in varying amounts, but all must be present. You'll find that swapping these different tones between graphic elements will be helpful in creating a dynamic composition that is also versatile and readable (80 MPH test).
Part 1. Wallace Flowers and Gifts
This is an upscale chain of 3 locations located in Edmond, Nichols Hills, and The Village. They want an elegant and sophisticated yet refined logo. An enclosure logo style is ideal for this. The company also doesn't want the logo to look trendy or vintage. A timeless look is what they are after. This means that in 75 years they intend to be using this same logo and the logo should hold up as well then as it does now.
The choice of prismatic color is up to the designer as well as the style of enclosure.
Colors to use in the logo
1 = Prismatic color of your choice
1 = same CMYK at 50% saturation
1 = same CMYK at 70% saturation
1 = same CMYK at 85% saturation
Part 2. The Cutting Board - Purveyors of Fine Cookware and Kitchen Implements
This is a national chain that mostly focuses on fine dining establishments, private chefs, and the wealthy. There stores only carry high end merchandise.
Obviously, the stores full name is quit long so they would like 2 versions of their logo. One that is full and includes everything and that only includes the first part. The reason is because they want one that is easy to read from great distances and one that they can put on the bags, labels, etc.
1 = Prismatic color of your choice
1 = same CMYK at 50% saturation
1 = same CMYK at 70% saturation
1 = same CMYK at 85% saturation
Stay tuned for a due date, but it will likely be Thursday during class.
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