Thursday, May 10, 2012

D2 Final

You should begin by creating an ambitious, comprehensive, fictional corporate scenario.  That means things like the following must be established first.
Company name
company product(s) or services: Several paragraphs of description
store locations (where and how many, be specific and logical)
target customer (who, where, what age group(s), why)
corporate identity (style sheet, logos for various purposes, fonts, colors, etc.)
Company motto or slogan


Next, create all of the following items for the above scenario
1.    logos (full color, grayscale, and black and white)  These are all different and changing the mode doesn't cut it.  They all must be designed.
2.    commercial signage design (external and billboard)  Design in Illustrator and implement in Photoshop.
3.    package designs (several that serve the needs of your company)
4.    web page (this can be static; meaning it can be an illustrator file and it doesn't need to work)
5.    storefront design (find a photo of a similar building type and photoshop your signage onto it.  you should also make other necessary changes.  you can also use illustrator to create an artist's rendering of the building)
6.    30 second commercial using video for TV
7.    other items that relate to your business (window clings, tray liners, dispensers, kiosk display, end cap display, menu, delivery vehicle, etc.

You should have more than 7 items.

Be creative, ambitious, and challenge yourself to step outside of your comfort zone.

Please send me your ideas before you get started

Make sure to include all of the descriptive info at the top so that your projects make sense.  Then post a link to it on our normal blog.

All of this will be due at the Final Exam meeting.

You will be graded on the following:
creativity
ambitiousness
craftsmanship
having correct number of ambitious items produced (this will vary slightly depending on your subject) and on time completion

This will be worth approximately 25% of your final grade.

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