community blog with contributions from East Central University students enrolled in Digital Imaging I and Digital Imaging II. Students are expected to maintain a constant presence by posting assignments, tutorials, and other useful info related to class.
I really like how you are beginning to experiment with all that can be done with Illustrator, but don't lose focus on the utility of a logo. It has to be easily read and understood even at 80 mph. And it has to be easy to remember. Very few people have the kind of visual memory that some of us artists have. I can recall your logos easily while typing this comment, but I would think that about 99% of people out there would not after seeing it 10 -15 times like i have. clean, bold design with good use of figure ground and smart use of color is more important or successful than showcasing skills, extensive use of different elements, and "cute"ness. Don't try to do too much. The best logos in the works are simple and timeless. However, simple doesn't always mean good. good means good
3 comments:
I think we need to ban you from using black and red for awhile
haha, point taken. Any other comments besides that?!
I really like how you are beginning to experiment with all that can be done with Illustrator, but don't lose focus on the utility of a logo. It has to be easily read and understood even at 80 mph. And it has to be easy to remember. Very few people have the kind of visual memory that some of us artists have. I can recall your logos easily while typing this comment, but I would think that about 99% of people out there would not after seeing it 10 -15 times like i have. clean, bold design with good use of figure ground and smart use of color is more important or successful than showcasing skills, extensive use of different elements, and "cute"ness. Don't try to do too much. The best logos in the works are simple and timeless. However, simple doesn't always mean good. good means good
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