Wednesday, April 6, 2011

D1.) Open Series - Portel Bellamy

D1. Open Series - Portel Bellamy



The theme that I decided to use was that of commercial and consumerism infiltrating our society through the insidious means by making there way into our mindsets at such a young age that a during the innocence minds of children it becomes almost no wonder that our culture is as materialistic as it is. I am doing so by showing the juxtaposition the idea of how a child's toy with is symbolic of the child's innocence and then decorating the toys with company logos that we later develop a connection with in our later lives. The pieces are called the View Ur Master, the Build'em Up Young, the Speak and Sell, the Rubix Cubilitism, and the See 'n Pay. Most of the logos are not displayed at 100% opacity so that it is more symbolic of how they are not as aggressive of their methods, but are still in clear enough view so that there brand becomes associated with the joy that the toy brings. The toys with the names on them have also been changed to give the piece an saddening but ironic tone as it is related to our modern culture. If you have any further questions about the pieces please let me know. Thank you.

5 comments:

Aaron said...

Jourdan Clark said...
nice topic i really like how you used toys that about all of us play with at one point in time in our lives to show that we all in a way are still affected or using these items.. brings back old memories...
April 7, 2011 12:43 AM
Jourdan Clark said...
what made you decide to do this topic
April 7, 2011 12:43 AM
Cody said...
You did a really good job getting the perspective right on those logos (they actually look like they're supposed to be there)
April 7, 2011 1:01 AM
Cody said...
Only thing I don't like (and I know this must've been really hard to deal with) are some of the logos on the farmer's wheel. Like the redbull logo looks a little too tampered with.
April 7, 2011 1:04 AM

Corey Dozier said...

I agree with Cody that the logos are placed very nicely! I really like the theme to this series...maybe because I am an advertising major! haha

Unknown said...

I like how you used kids toys and applied items that only adults would recognize. A kid would see it as a shape and color and would mean nothing to an adult without the applied logos but with them, they become meaningful.

Austin Hamm said...

great job on the choice of toys, the logos fit really well on all of the objects and its like Cody said the logos themselves look as if they actually do belong on the toys themselves. It is very well done.

Jami said...

Love the rubik's cube and the viewurmaster, and the logos you chose. It looks as if those images are part of the toys' designs. Good job!